Useful tools.
Clear thinking.
Make sense of search. See the numbers. Build a better next move.
Find your starting pointLess guesswork. More clarity.
Three free tools for the questions behind your next search decision.
Review calculator
Work out how many genuine reviews could move your average rating. Compare a perfect five-star scenario with a realistic review mix.
Open toolSchema generator
Create and check JSON-LD for your business. Build a connected identity with address, opening hours, service areas and verified profile links.
Open toolROI estimator
Model local search revenue, gross contribution and return on investment. Change the assumptions, compare scenarios and download a PDF.
Open toolNo login. No email gate. Your inputs stay in your browser.
Different industries.
Different details.
The same care, shaped around the people you need to reach.
A little less noise.
Practical positions on making websites, apps and search useful to a business.
Build something useful before chasing traffic.
Why a small, transparent tool can be a better starting point than another batch of generic SEO articles.
Read our takeAI search needs evidence, not another acronym.
A practical position on GEO: clear business facts, verifiable sources and useful pages before claims about AI visibility.
Read our takeMore traffic is not a business case.
Why local search planning should start with qualified enquiries, capacity and contribution rather than visits alone.
Read our takeEvery location page needs a job.
Why replacing town names is a weak local SEO strategy, and what makes a regional page useful enough to exist.
Read our takeReviews are feedback before they are a score.
Use rating maths to understand a target, then improve the experience that produces the reviews.
Read our takeA PWA is a product choice, not a shortcut.
When an installable web app is useful, and why offline support should answer a real customer need.
Read our takeBuild one working app journey before the dashboard.
Why the smallest complete user journey is more valuable than a polished shell full of unfinished screens.
Read our takeAn app launch is the start of its operating model.
The ownership, data and support decisions that turn an app from a prototype into a reliable business system.
Read our takeDetails worth getting right.
Technical guides with data models, failure cases and checks you can use.
Diagnose local search visibility without guessing.
A repeatable workflow for separating relevance, proximity, reputation and website problems in local search.
Design a reliable Business Profile review sync.
An implementation guide to authorisation, pagination, data contracts and safe operation for Google Business Profile review integrations.
Build a business entity graph that stays accurate.
A practical JSON-LD data model for business identity, services, locations and professional credentials.
Design local pages without creating a duplicate maze.
A content and routing model for services, real locations and coverage areas, with canonical and deployment checks.
Measure search from the click to the customer.
A practical event contract, commercial model and performance checklist for a local service website.
Put the thinking to work.
Bring us the problem. We’ll help you shape a useful next step.