Local SEO ROI estimator
Traffic only matters if it helps your business. Test the commercial case with your own numbers before setting a search budget.
Modelled return on investment
£1,550 net incremental contribution across 12 months, after the entered investment.
- Additional revenue / month
- £1,125
- Additional contribution / month
- £563
- Total investment
- £5,200
- Additional customers / month
- 0.75
The model holds this monthly performance constant throughout the period. It does not include a ramp-up, seasonality, capacity limits or repeat purchases. Results can be negative.
Stress-test the click-rate assumption.
Sensitivity, not a prediction| Scenario | Click rate | Extra revenue / month | Period net contribution | ROI |
|---|---|---|---|---|
| Half change | 3.5% | £563 | -£1,825 | -35.1% |
| Your estimate | 5% | £1,125 | £1,550 | 29.81% |
| 1.5× change | 6.5% | £1,688 | £4,925 | 94.71% |
We apply half, all and 1.5 times your assumed change in click rate, capped between 0% and 100%. Other inputs stay fixed. These scenarios are not confidence intervals.
Follow the money, step by step.
Extra customers = searches × (projected CTR − current CTR) × enquiry rate × close rate Extra contribution = extra customers × customer value × gross margin Net contribution = extra monthly contribution × months − total investment ROI = net contribution / total investment × 100
Percentages are converted to fractions in the calculation. Fractional customers are expected values. ROI is undefined when investment is zero. Search volume is not the same as unique people and may overlap across keywords.
Read the measurement guide ↗Private by design. Your inputs stay in this browser session. No account, email address or saved calculator history.
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